Social Media Audit
Don’t settle for just ‘good’ – get a free social media audit with Add People to thrive
If you find that your Twitter, Facebook, Instagram and other accounts aren’t generating leads and revenue for your company, then there’s a good chance it hasn’t been properly aligned with your business targets and values. This is a common mistake with small to medium-sized businesses that don’t specialise in social media but still handle it in-house.
Whether it’s a few small tweaks in who you’re targeting or a total overhaul of your operation, we want to make people fall in love with social media and realise that it provides so much more value than cat pictures and memes.
Why our clients love audits
Don’t get us wrong, we love the fun side of social media as much as the next digital marketing agency. We exist to grow businesses though, and that’s why we find so much success in these audits.
By researching your audience, your competitors, your industry and everything else in between, we can put together a concise strategy that is properly aligned with your business so that your social media doesn’t just return likes and retweets, but actual revenue.
How can we help your business?
We accelerate your growth by promoting your business to focused audiences that we research to a fine detail, so we know that they’ll be interested in what you’re doing.
Some advertising campaigns are like a billboard; everyone might see it, but maybe one per cent are actually considered the target audience for it. We’re all about targeting that one per cent with one hundred per cent of our resources, so there are no wasted resources.
For a lot of businesses we work with, they’ve been stuck in the double or triple-figure follower counts for a while – maybe you can relate. That’s where promoted posts come in, as these can very quickly accelerate your growth by expanding your reach outside of those few followers you already have.
What our social media audits look like
Analyse your existing presence
Optimise your paid media spend
Understand your audience
Define your goals
Research your competitors
Integrate your social media with other channels
Focus your efforts with short and long-term strategies
How is your social media performing?
We're proud of our reputation
Meet the team
Account Management
Copywriting
Creative
Technical
Featured case study
The Hairpin Leg Company found their perfect audience through paid social ads for their niche products!
In just 4 months, The Hairpin Leg Company saw their sales accumulate 480 deals from only targeted Facebook ads. This resulted in an average Return On Ad Spend of a huge 1,270%.
90%
1,270%
23%
Social Media Audit FAQ's
We’d recommend one at least every 18 months. Like we always say, paid and social media are always changing and adaptation is essential. Within 18 months, there could be entirely new operations and platforms for you to target.
You can put a ready meal in the microwave, do you need a home-cooked roast dinner? You can look at pictures of the Spanish coast on your phone, do you need to visit it yourself? Yes, technically you can continue managing your social media accounts yourself, but it could be better. It could be with Add People.
Without knowing what your business is, it’s hard to say that one platform is better than another. That’s why we work closely with our clients to understand everything from their products to their audience to help them choose which is best suited for them.
