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Social Media Ads Service Terms
Updated 26/10/23
In the interest of a strong partnership and successful campaign, we have outlined the responsibilities and requirements of our agreement below. These Service Terms are subject to the General Terms and each individual term applies unless agreed otherwise in your Contract.
Our service
As your digital marketing partner, we will carry out our services with a reasonable standard of care. Our Social Media Ads services will consist of:
Set-up & Build: We will facilitate the setup of your paid advertising account with your chosen Social Media Platform and build the agreed Ads.
Monitoring & Optimisation: This will include using a range of audience targeting strategies, through Demographics, Interests, Behaviours, Connections and Remarketing.
Transparency & Satisfaction: We will provide you with regular reporting and complete ownership of the advertising account. You will also be able to provide service feedback to make sure you are happy with the service.
Please note: Add People have no control over the algorithms that operate Social Media Platforms and thus cannot take responsibility for any detrimental effects from actions made by you or your Social Media Platform.
Client responsibilities
In order for us to deliver our services effectively, there are a few specific requirements for you to consider. These requirements are your responsibility and they are essential to making sure that we can deliver our services properly:
Contact: We will need to have one point of contact who will be able to provide access details for relevant online accounts, sign off on campaign adverts and content required to promote your business.
Access: To facilitate the delivery of our services, you should provide the required access credentials including, but not limited to: Logins, FTP details, social media platform logins and Website access details. In the case of ecommerce websites, we may require access to a regularly updated product feed.
Content: As part of your welcome call, we will request brand guidelines from you. Where brand guidelines can’t be provided you will need to provide fonts, colours, tone of voice, images, product images, videos and other marketing materials relevant to your business for use in your adverts. Any requested content must be provided 7 days before your campaign is due to go live, which is normally on the Direct Debit due date. If you are unable to provide the relevant marketing materials then Add People will use our internal expertise and creative resource to provide best-practice standard Ad templates. You understand that any delays may impact the delivery and performance of your campaign.
Advert Review: If you would like final sign off of your advert before it is published, please ensure your account manager is aware of this. Any suggested changes to the advert must be submitted 3 working days in advance of the advert live date, or we may have to publish your ad without the amends. Once live no major changes to the advert creative can be made.
Budget: You are responsible for ensuring that the agreed budgets are paid to the relevant advertising platform. We will work towards your agreed daily budget and you will have the flexibility to amend the advertising budget on a monthly basis. Your management fee may increase should your media spend exceed the allowance outlined in your agreement.
Compliance: As we will be using your website to send traffic to, and, capture user data for marketing purposes, you must update your website with a Privacy Policy that states this. See the following links for more details:
Tracking: To ensure that your campaigns are tracking and are implemented properly, we will require you or your technical representative to access and make changes to your website. Although you are responsible for ensuring that tracking is implemented on your website properly, our specialists will assist where possible. After any changes made to your website by any party, we would recommend that all phone numbers, forms and any other ‘calls to action’ are fully tested by you and your representative.
Platforms: You must comply with the terms and conditions of any third party agreement you enter into in relation to our services, such as advertising platforms.
