A Specialist B2B SEO Agency for SMEs.
Increase your rankings with a professional B2B SEO strategy.
Attract more customers. Drive valuable leads. Grow your revenue with a great B2B SEO strategy.
Partnering up with a B2B SEO agency may well be one of the most important business decisions you’ll make. So it’s important to set up the right partnership quickly.
Work with Add People and you’ll get a comprehensive digital marketing service. Including your very own on-page SEO content writers, PR link building executives, UX (user experience) specialists and technical SEO agents.
We have a proven track record working with B2B clients. With us, you can expect higher organic search rankings for the search terms your customers are looking for — terms that will increase your ecommerce transactions, lead generation and sales.
A specialist SaaS & B2B SEO company for SMEs.
We can deliver high-quality content that will increase your business’s visibility in the Search Engine Results Pages (SERPs).
Have you been struggling to get traffic to your website? Perhaps you can’t get people to convert once there — or, even more frustrating, the leads you are getting aren’t the right fit for you?
Then we can help. We’ll work with you to understand your target audience, and build a content strategy around keyword optimised web pages and blogs that truly resonate with them. We’ll follow the search engine algorithm guidelines closely, so that your content can easily be identified as truly Helpful Content.
Along the way we’ll examine your competitors to see how we can outperform them. Then we’ll build links to increase your brand’s authority, driving referral traffic from the websites where your customers are likely to be. All while improving and maintaining your website to keep customers around.
We’re giving B2B companies a FREE SEO audit.
Just some of the publications we've got clients featured in...
What our B2B SEO consultancy services will look like:
In-house quality work.
Agency writers, but with in-house quality content. Our SEO experts will work closely with you via our WhatsApp service, email, telephone and by conducting interviews and surveys.
This is so we can really get the know-how on what your business is about and how you’ll want to grow your brand.
Content marketing strategy.
You’ll be directly involved in the content creation process.
Every B2B business we work with gets their own custom-made SEO content work profile. It’s designed to be an ultra-transparent and collaborative process. You’ll be able to follow what we’re working on in real-time, and be encouraged to pitch suggestions.
Complete search engine optimisation team.
Your content team will deliver the keyword research and match your landing pages to your target audience to drive qualified leads.
Your digital PR team will deliver high-quality backlinks and organic traffic to strengthen your business’s brand awareness.
While your CRO team will improve your website’s user experience, keeping customers on-page and improving your conversion rates.
Data-driven reporting & insights.
You’ll get monthly reports and actionable insights on our SEO work via the metrics data we’ll collect from Google Analytics and other keyword tools (Ahrefs, Accuranker, Clearscope to name a few).
You’ll then be able to see directly how we are working towards your business KPIs and goals.
In-depth, all-in-one approach.
A dedicated Account Manager. Technical SEO support. Content, PR & CRO strategists.
Your SEO campaign will hit the ground running at Add People. With our turnkey marketing services, you’ll be well equipped to strengthen your online presence as much as possible.
We're proud of our reputation
Meet your SEO team(s)
You found your success as a small business by finding a specific area and specialising in it. It’s this mindset that’s behind our team of largely Manchester-based experts who have a skill set designed specifically for whatever it is your website needs.
Account management team
Specialists in: reporting directly to you, identifying opportunities and planning strategies to capitalise on them.
Content team
Specialists in: writing content that is keyword optimised, matches user intent and gets coverage.
Digital PR team
Specialists in: getting your website in front of millions; on huge websites like Forbes and The Independent or in hyper-niche magazines where your target audience lives.
CRO team
Specialists in: making sure that your website is designed with users in mind, turning traffic into conversions.
Technical team
Specialists in: keeping your website loading fast, staying online and easy to scan so the search engines never struggle to see our work and rank accordingly.
SEO services deliver dazzling 158% boost in organic traffic
As a market leader in the medical and aesthetics industry, organic growth has been key to Venn Healthcare’s success; particularly during the COVID-19 pandemic – which has seen an incredible year-on-year growth despite a global market turndown.
158%
284%
87%
FAQs About Our B2B SEO Services
Because we specialise in working with SMEs (our unofficial motto is “We work with Mike, not Nike”) it’s not unusual for us to run campaigns for as little as £700/month for some of our smaller clients.
More typically, though, our clients tend to pay upwards of £1,000+/month for a more comprehensive SEO plan and execution.
Every business we talk to is different, with their own goals and ambitions. We’ll discuss with you what might be the best plan for your budget and number of hours. But generally, the more hours you pay for, the more we can deliver and execute a quality content strategy, UX optimisations and PR outreach campaign.
In comparison to PPC, SEO is “slower” to get off the ground initially — as it sometimes takes time for search engines to recognise and promote SEO pages. But crucially, SEO pays dividends in the long-run.
PPC is fantastic for fast initial results and certainly has its place. But you will always have to keep paying to promote your content. The second you stop paying, you’ll lose all that customer traffic. And as competition increases, PPC prices are also increasing.
With SEO, you can create quality content that drives leads and sits atop of Google for years. For little cost beyond the initial keyword research, writing and uploading of the content.
Find out more about our PPC services here.
In almost all cases — yes. If customers are regularly searching for solutions or services that you offer, then you will benefit from B2B or SaaS SEO.
There are only a few instances where it might not fit for you. For example, if your business is operating in a sector that is “new” and if your solution is largely unknown to a general audience. In such cases, we will talk to you about your best course of action.
Experts in all things SEO. Our B2B SEO consulting team consists of trained SEO content writers, strategists, PR professionals, UX specialists and technical SEO agents. If there is an SEO problem you have, we will have the solution.
Really, you just need a functional website. Our team will help get your website up to a standard that customers and search engines are looking for, if it isn’t already.
That includes making it more user friendly and ensuring that it loads quickly and displays well on mobile devices. These are the basics that you’ll need in place before we really get to work on your SEO campaign.
There’s nothing stopping you from attempting your own SEO campaign, except for maybe the cost of the tools that you’ll need to run one effectively.
Some of our SEO tools (such as Ahrefs, for example) cost tens of thousands of pounds for a subscription each year. Though there are some great free tools out there that you can use, even if their functionalities are limited.
Our bottom line is that, if you don’t know what you’re doing, you can waste a lot of time, effort and money — with very little to show for it. The reality is, it will almost certainly be far cheaper and quicker to go with a B2B SEO agency.
SEO (Search Engine Optimisation) is a process that is designed to get your business “seen” by customers as they type search terms or keywords into Google, Bing, and the other search engines. Almost always, this means getting your web pages to rank on the first page of the SERPs.
At heart it’s a simple premise, but there’s lots of housekeeping in order to maximise your chances of success. From making sure that your website is accessible, easy to navigate, has great content that meets your audience’s pain points, to ensuring your business has great brand awareness and domain authority.
