eCommerce PPC management that targets your audience & drives sales!
A service that focuses on the products, not the brand – so you can challenge the Goliaths in your industry.
We’re a Manchester-Based PPC Management Company, Designed for SMEs.
No matter your industry, budget, or experience, our team is here to design a bespoke campaign that’s right for you.
This service of ours is specifically designed for small to medium-sized eCommerce businesses. We’ll provide you with a dedicated account manager who will learn everything about your business and manage a finely-tuned Google Shopping Ads campaign from the ground up.
The main platform we use for this service, Google Shopping, is the place to be if you run an eCommerce company because it streamlines everything.
Better yet, the focus on products instead of brands means that your business doesn’t need to be a household name or established brand to deliver results. This small factor means that you can compete with companies that have ten times your budget.
What you’re getting with this eCommerce PPC package:
Campaigns started from scratch
It doesn’t matter if you’ve never used PPC before or you’ve been using it to make money for years, our experts can set you up with Google’s platforms and explain everything along the way – if you’re even interested!
Expertly designed ads and product listings
As a trusted PPC agency, our team members all have excellent copywriting experience. This means we know what to include to make ads and product listings even more clickable. When you’re competing with Google Ads (Formerly Google AdWords) campaigns from competitors within the search engine, this is key.
A dedicated account manager
You’ll be assigned a dedicated account manager that we pick to suit your industry and your goals, who will learn your business inside out to ensure a smooth PPC strategy going forwards. These will be readily available over the phone or email whenever you need them to answer any questions you have or for us to report back on our successes.
Help from an award-winning team
Not only will you have your account manager to take you through your PPC campaigns, but they will have a team of 150+ employees that they can lean on. If you have a question about SEO, social media, remarketing – there’s always someone around that can help.
Effective brand building
By working on your shopping ads and products, we will be building a brand for your business that will get thousands of eyes on it. While our PPC services can deliver revenue on a quick turnaround, a quality brand is key for long-term stability and success.
Constant campaign optimisation
We will constantly work to improve your visibility and return on investment with Google Shopping. This means we’ll always be tweaking to get you shown for more relevant searches while paying for a cheaper cost per click with our Feed Optimisation package.
A Google Premier Partner
No, our friends at Google can’t get you ranking at position one as a favour. But, as a Google Premier Partner, having access to exclusive tools and unique insights definitely helps us do it ourselves, though. After all, it is comfortably the biggest search engine around – where better for a digital marketing agency like ours to thrive in?
Featured case study
Baby Boutique see a BOOM in revenue through shopping campaigns with Add People!
In January 2020, Baby Boutique made £151.27 from paid ads. By January 2021, with Add People at the helm, they brought in over £16,000 through our bespoke PPC campaign. This adds up to a crazy, 11,015% increase in year-on-year revenue through their website.
11,015%
27,757%
£16,000+
How we’ll deliver your eCommerce PPC campaign for you:
1) We learn about you
What goals do you have? Who is your target audience? What markets are you strong in, or want to branch out to? No one can answer these questions better than you, so we start by learning everything there is to know. And, no PPC campaign starts without tracking. If we can’t measure the success of our campaigns together, how would you know if they’re doing well?
2) Your introduction to CSS
If you come on board fully, we will onboard you onto a Comparison Shopping Service that could reduce the cost per click on your shopping ads by 20%.
3) Feed optimisation
We will then put new product listings live or optimise existing ones to improve your ad positioning and visibility. This may involve tweaks to the ad copy or the searches we’re targeting based on keyword research, all to suit our overall aim of increasing sales and profitability with sustainable business growth.
4) Enter Click Fraud protection
It’s important to stay protected, so your PPC manager would then introduce you to our Click Fraud software. This will improve the quality of your traffic by removing low-value users from seeing your ads; a must for any Google Ads campaign.
5) Lean on our Google International Shopping Partner status
As one of 20 PPC agencies within EMEA that are accredited by Google, we can then help you sell your products internationally. We can assist with website translations, logistics and even identify global opportunities.
6) Early access to new tools and products
With our status as Google Partners, we also get access to new tools and products before others. This means that you might be able to get ahead of your competition with new services they won’t even see for months. From improving conversion rates, lowering ad spend, or finding ways to target new customers – this just makes getting you that return on investment easier than ever.
7) Consistent optimisation and reporting
On top of all that, we will also be consistently tweaking and optimising your ad campaigns to make sure that you’re getting as much value for money as possible. We will then update you with our progress at regular interviews, so you always know exactly what’s happening with your business and how cost-effective we’re keeping it.
Our partners
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Want to drive sales? Just add people.
Meet your PPC team(s)
Our Helpdesk team
Our Managed team
Our eCom team
