What Google’s 2023 I/O Conference Means For SMEs

Amazon Prime Day officially launched back in 2015 as a way to celebrate Prime members on Amazon’s 20th birthday. Since then, it has grown into an annual event that offers exclusive deals and discounts to consumers, with Prime Day 2023 generating over $12 billion in sales – the biggest year to date! If you’re a […]

The importance of PPC for small businesses

Amazon Prime Day officially launched back in 2015 as a way to celebrate Prime members on Amazon’s 20th birthday. Since then, it has grown into an annual event that offers exclusive deals and discounts to consumers, with Prime Day 2023 generating over $12 billion in sales – the biggest year to date! If you’re a […]

Maximising Your Amazon Advertising Strategy: Navigating Cost-Per-Click Trends 2023

If you’re running Amazon Advertising campaigns, you may have noticed a steady increase in the cost-per-click (CPC) over the past few years. According to data, the average CPC increased from $0.89 in 2020 to $1.07 in 2021 and further to $1.11 in 2022. While the overall trends seemed to stabilise between 2021 and 2022, the current […]

The King’s Coronation: How To Market Your Products Around The Event

Whether you’re a royalist or not, the Coronation of King Charles III is one of the biggest events of the decade – so a big opportunity to get some eyes on your business, and possibly convert them into new customers.
Let’s talk about the Coronation, and how to maximise the buzz to boost your eCommerce sales. […]

How to Take Amazing Product Photos on a Budget

If you run an online store, you know how important it is to have high-quality product photos that showcase your products and entice your customers. But you also know how expensive it can be to hire a professional photographer or buy expensive equipment. So how can you take amazing product photos on a budget? […]

Local Inventory Ads: The Secret Weapon for Ecommerce Success in 2023

If you’re an eCommerce entrepreneur, you know how important it is to get your products in front of potential customers. But did you know that there’s a way to reach local shoppers who are searching for what you sell on Google? That’s right, we’re talking about Google Local Inventory Ads (LIAs), a feature that allows you to showcase […]