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How To Support Your Consumers During Pride Month

On Sunday 28th June 1970, the Christopher Street Liberation Day was held in New York City to commemorate the revolutionary event of the Stonewall riots that took place just a year earlier in Greenwich Village. Just the Day before, marches were held in Los Angeles, San Francisco and Chicago. In the 53 years since, every June, we have seen […]

Get Ready for Prime Day 2023: Tips for Amazon Sellers to Maximise Sales

Are you an Amazon seller looking to boost your sales and capitalise on the upcoming Prime Day event? If so, now is the time to start preparing. While Amazon has not yet announced the exact date for Prime Day 2023, it typically takes place in mid-July, so you have around a month to get your business ready. In this article,[…]

Father’s Day Marketing Strategy: Tips For Small Businesses

Father’s Day is this week (Sunday 18th June), and as a small business, you KNOW this is a fantastic marketing opportunity.That’s why we’ve put together some ideas and strategies that will help you stand out from the crowd – provide an easy shopping experience for your customers, and show your appreciation for all the fantastic […]

Avoiding Common Mistakes in Social Media Advertising: A Guide for Businesses

Amazon Prime Day officially launched back in 2015 as a way to celebrate Prime members on Amazon’s 20th birthday. Since then, it has grown into an annual event that offers exclusive deals and discounts to consumers, with Prime Day 2023 generating over $12 billion in sales – the biggest year to date! If you’re a […]

TikTok Shopping: The Return of TV Shopping Channels (and we’re not even joking)

You read that right. In perhaps one of the more shocking twists to come about, as the digitally-native generation of ‘Zoomers’ (Gen Z) gain disposable income, platforms like Instagram and TikTok are leading a new charge into the eCommerce space with a concept very familiar to students, pensioners, or anyone born before 1995. […]