Avoid Cart Abandonment: Consider Payment Methods & Free Shipping
This week, we’re talking about eCommerce websites. More specifically, discussing how utilising the right payment methods and offering free shipping can play a vital role in avoiding cart abandonment and boosting conversions.
Get Started With Google My Business: 15-Step Guide
If you want prospective customers to find your business anytime and anywhere, then sign up to list it for free on ‘Google My Business’— Google’s business listing platform. Being on Google My Business makes it easier for customers to find information about your business online, including opening hours, days of operation, contact information.[….]
Compelling CTAs: How to persuade your website visitors to do what you want
CTA stands for ‘call to action’, and it’s the part of a webpage, advertisement, or piece of content that encourages the audience to do something. They can encourage various actions depending on the content’s goal.
CTAs are a key driver of lead generation. They connect two of the most important parts of the lead generation process: incoming traffic and opportunities for converting these new visitors into leads.
Baby Boutique see a BOOM in revenue through shopping campaigns with Add People
Baby Boutique sell a range of baby products, such as luxury prams, car seats, clothing etc. through two physical stores and their own eCommerce website. In April 2020, they were keen to significantly improve the performance of their shopping campaigns and decided to team up with Add People. The rest is history…
Get Started With Local Citations
If you want your business to gain higher visibility in search engine results and attract more customers, then you need to ensure your company details appear in multiple local online directories.
A citation is a reference to your business on a directory site such as Yelp or Google+ that contains your business name, address, postcode, and telephone number.
The Power Of Online Reviews
Online reviews help to strengthen your prospective customers’ confidence in your products or services and minimise the perceived risk of buying from you.
In fact, customers are likely to spend 31% more with a business that has excellent reviews, according to research carried out by conversion optimisation agency, Invesp.1 It also found that 92% of users will use a local business if it has at least a 4-star rating.
