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The Rolling Bean
SEO gives mobile coffee business a post-lockdown boost!
The Rolling Bean is a leading mobile coffee business and has been in partnership with Add People for 3 years. Keen to maximise their visibility online and get more leads, they were wondering how they could rank higher for keywords within the coffee events industry.
In early 2020, the pandemic hit and business came to a halt.
But this didn’t stop us…
The challenge
With the introduction of a national lockdown and their industry suffering significantly, traffic to The Rolling Bean’s website fell dramatically.
Despite all this, they recognised the long-term value of investing in SEO and the rewards this would bring when businesses started to recover.
Our strategy
The beauty of SEO is that work to continue strengthening their website’s keyword rankings could be continued, even though their business remained dormant.
The team at Add People optimised and delivered targeted work across different aspects of the website; including on-page content, UX and technical areas.
The work was paying off, and The Rolling Bean started to climb higher in the rankings for many important organic keywords.
The results
Organic performance for The Rolling Bean has never been better!
Visibility, acquisition and number of conversions have all seen a huge improvement from when they first came on board.
The numbers speak for themselves…
– 115% increase in organic traffic
– 286% in mobile call leads
– 780% increase in email leads
As you can see, continuing to invest in their SEO strategy has enabled The Rolling Bean to THRIVE (even in a pandemic!).
What the client said...
“I’ve been working with the Add People team for 3 years, they’ve managed my SEO campaign, along with my Google Ads. Over this time, they have designed and rebuilt my website, and there has always been a focus on understanding my goals as a way of furthering my business – to ensure we meet our target of generating new leads.
I’ve worked with the same account manager throughout, Tom Hutchison. He’s always been available to listen, understand and help me develop my website, in order to target and increase the new leads coming through – generating more business. Their knowledge and the ability to provide data on performance is very good, giving you insight on where you need to work and what avenue to target next, to further your business goals.”
