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Jack Rabbits
Barbershop recruiting trainee hairdressers received a flood of applicants in only 2 weeks through Facebook Ads
Through creative adverts which well represented the brand aesthetic of Jack Rabbits partnered with enticing copy, the Barbershop saw applications for their training course fly in.
The challenge
Creative differences are likely to arise when all parties are passionate about what they are producing. Initially, Jack Rabbits Barbers felt like their vision wasn’t being communicated effectively through the creatives in the adverts, and had specific requirements that they wanted to include. Because of this, it meant that the original launch of the campaign was delayed by 2 weeks.
Our strategy
Jack Rabbits knew exactly how they wanted their campaigns to look. It was then up to Add People to ensure they clearly understand this vision and were able to execute it. A collaborative approach was taken towards creating this campaign, through numerous calls to share and discuss ideas to ensure all parties were happy with what was being created.
The results
Through working together to create Facebook ads that suited the aesthetic of the brand whilst being highly targeted to attract the appropriate audience, Jack Rabbits saw their campaigns receive over 14,000 impressions in just 2 weeks! From this, the barbers obtained 20 leads and it wasn’t showing any signs of it slow down; the campaign exceeded all exceptions Jack Rabbits had.
What the client said...
This client is proof that being a perfectionist pays off. Although we had quite a long process of editing and revising ads, since we launched the campaigns live we’ve had some fantastic results!
