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HomeNCook Tech
Add People’s social media experts cook up a storm for global home and kitchen online retailer
Starting out as a small business in the United States, HomeNCook Tech now provide the latest home and kitchen products to customers all around the world.
They came to Add People, looking for help with growing their social media presence, building brand reputation and generating interactions on Facebook and Instagram.
The challenge
At the time of teaming up with Add People, HomeNCook Tech had a very small following on social media.
This, along with a lack of consistent branding, resulted in them having no real social media presence at all.
With more and more customers looking to social media to inform their purchasing decisions, it was clear there was a need to improve here in order to compete with other home and kitchen retailers.
Our strategy
Facebook and Instagram need to act as digital storefronts for brands, which simply means, they need to look good.
The content and imagery need to be of a high standard if it is to attract and maintain the attention of potential customers.
Add People’s Social Presence team started by researching the industry and HomeNCook Tech’s products, in order to produce powerful content with eye-catching, on-brand creatives.
This included not only static images, but carefully crafted GIFs, videos and more!
Key posts were also boosted, which enabled them to target specific audiences based on geographic location and demographics.
The results
Over the last four months, HomeNCook Tech’s following across Facebook and Instagram has grown consistently – increasing by 50x over this period!
There has also been a significant increase in the level of engagement (889 engagements), resulting in 1,600 page content clicks.
It is exciting to see where this will take them and what they can achieve through social media – continuing to strengthen their brand visibility online, will only have a positive impact on their overall business growth.
What the client said...
“We can’t thank Add People enough for the amazing work they do and delivering monthly content calendars, so we are fully updated on when posts are scheduled. This has inspired us to focus on our social media presence even more.”
