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Footstools & More
Footstools & More is a family-owned business that has been established in the furniture industry for more than 50 years.
After having a previously poor experience with Yell, they came to Add People looking to get their eCommerce campaigns back on track.
They have now been partnered with Add People for just over 2 years and the transformation has been remarkable.
The challenge
The pandemic has presented huge challenges for businesses, however, many eCommerce businesses have benefitted from this, as national lockdowns have seen online shopping grow at a rapid pace.
The main challenge for Add People’s eCommerce team was to keep post-lockdown sales at a high level.
Footstools & More also needed to increase the awareness of the brand across all channels, as well having a need to improve the shopping experience for their customers.
Our strategy
The team created several product campaigns that focussed on specific products that would yield the best return.
Search and Shopping campaigns were combined to cover the entire sales funnel, showing ads to users at different stages of their purchasing journey.
Footstools & More also signed up for Add People’s Social Media service, this enabled the team to create Facebook and Instagram ad campaigns.
These social campaigns helped to build awareness of the brand, taking advantage of the huge audience that these social platforms offer.
The results
From only an 8% increase in PPC spend, the results from the campaigns have been quite remarkable!
– Online store transactions have increased by 80%
– Cost per acquisition (CPA) has decreased by 40%
– Revenue has increased by 122%
– Return on ad spend (ROAS) is over 1000% (increasing by 95% YTD)
With online shopping habits (as a result of COVID-19) expected to stick around and eCommerce continuing to grow, there is no better time than now to invest in your digital strategy.
What the client said...
“Excellent company and we’re very happy! We had been with Yell for a while and had never really been in control of things like tracking and reporting. They always just did enough to keep us on and we had been generally busy enough to not rock the boat and try another company. You get so many calls about Google Ads and SEO, that you immediately can’t be bothered to listen, but after the call from Add People, I thought it was worth a try!
We have been with them for 2 years now and it’s been one of the best decisions we’ve made as a business. We now get regular calls to discuss our Google Ads account, tracking and ROI.
With Yell, they just always wanted to increase the budget, but Add People have increased and lowered at times depending on the time of year and market. It’s been made very simple and I have much more confidence in making decisions on budget/employing staff/growing the company.
Stuart Cridland and Jason Ospina look after our accounts and we have now decided to start social advertising with them. The ad campaigns and social campaigns now work together to increase visitors to our website and sales have been much better.
Stuart and Jason are both very good professionals and know what they are doing! I don’t have any negative feedback at all for them or Add People. Moving your ad campaigns to another agency is a little bit worrying, but just give them a call and they will help you with anything you need.”
