Every month we’ll bring you a collection of eCommerce updates, trends and industry innovations relevant to entrepreneurs at various stages of their eCommerce journey.
We’ll also share some of our own clients’ success stories with online advertising, their strategies and how these can also benefit your business.
There’ll also be updates from our Learn eCommerce with Add People (LEAP) YouTube channel, designed specifically to help early-stage eCommerce businesses navigate the digital marketing minefield.
Digital marketing tailor-made for eCommerce businesses like you.
Netflix and PPC
After a disappointing Q2 for one of the biggest streaming platforms, Netflix has reported in July that it was planning on rolling out ad-supported streaming after years of resistance.
The aim of this is to encourage more users onto the platform made possible by the reduced monthly fees which advertising will enable them to do.
Netflix has decided to partner with Microsoft to support these ads.
The reason for this is that Google already has a plethora of subsidies including YouTube which could present a conflict of interest
The benefits? You will therefore be able to benefit from additional ad placements within the biggest streaming platform in the world.
You will also be able to take advantage of the tagretting measures that bing has as standard allowing you to pinpoint your target audience and deliver your ads accordingly.
As well as Netflix “endorsing Microsoft’s approach to privacy, which is built on protecting customers’ information.”
Recently, Disney has also stated that they would be supporting cheaper plans with a new ad-supported service.
It is also important to note that Worldwide, Netflix viewership continues to grow.
This year, they expect there will be 617.4 million Netflix viewers worldwide, making up a whopping 7.9% of the population.
Making this a really exciting opportunity for businesses to have a piece of the new Netflix and Microsoft venture with the projections of even further growth.
Use social media to promote or sell your product?
Meta (the guys that own Facebook, Instagram, WhatsApp) reveals 4 key factors that influence the reach of Reels across Facebook and Instagram.
1. Originality (don’t just repost TikToks!)
2. Capture & Retain Attention (Do users watch your videos to the end?)
3. Loyalty & Intent (repeat views)
4. Engagement (likes, comments, shares)
Considering these 4 areas when you post can have a reel (get it?) impact on the success of your content on social media. If you’d like to chat about social media, one of our team can get in touch with you.
“Conversion Value Rules”
Google Ads are allowing businesses more control over smart bidding with new “Conversion Value Rules”.
For example, if you sell online and in store, and you want to bid more on ads that drive foot traffic, you can use these new rules to dictate that.
You can read about them in depth HERE.
