Miracle Leaf joined Add People in early 2020 wanting to make their mark in the very competitive Health & Wellness industry. The partnership would prove to be “transformative” for the new eCommerce website, in what was a challenging year for many businesses.
THE CHALLENGE
Miracle Leaf came onboard for SEO at the start of 2020, as they looked to grow their organic traffic channel and see their monthly sales rise over the next 6-12 months. Trying to make a dent in the highly-competitive Health & Wellness market would be no mean feat, particularly as Miracle Leaf were a new eCommerce website that hadn’t even been running for a year. All this, along with a global pandemic to contend with…
THE APPROACH
Because the market is so competitive, it would be difficult to target the most sought-after terms right away. So, the SEO team delved into a whole host of keyword research to identify the initial opportunities that they could realistically tackle, and increase rankings for, within the time-frame. Further work was undertaken such as, technical improvements to the website, for example, making it more mobile-friendly, which increases value in the eyes of Google. Content on individual site pages was also optimised, as well as obtaining links back to their site from other sources – which all contribute to ranking higher in search results.
THE RESULTS
The results have been fantastic to see, with Miracle Leaf now seeing 25+ high-volume keywords ranking in the top 10 of Google search results. This, in turn, has helped to generate organic traffic to their site to increase by 553% year on year and a 251% increase in revenue from organic traffic. The partnership has been such a success that Miracle Leaf have now commissioned Add People to begin further work on improving the conversion rate across their site.
