Thinking about getting started with Google Ads for your business?
Check out this month’s #AskAnExpert with PPC Analyst, Tom Lawler.
He’s got the answers to all your Google Ads questions!
Be sure to follow us on Instagram and get involved in our next Q&A.
Digital marketing tailor-made for SMEs like you.
I run my own small business, will it be worthwhile running Google Ads?
“Yes, definitely!
You have the ability to choose where, when and how your ads appear on Google, giving you flexibility and control over your campaign.
Google Ads also allows you to set your own daily budget, as well as the ability to pause & activate your campaign at any time depending on your business needs.”
I've never run ads before, how do I get started?
“You can set up a campaign by creating a Google Ads account, but we recommend getting in touch for expert advice and management of your campaign to ensure success.”
How do I know what type of ad campaign to use for my business?
“This depends on a couple of different factors, including budget, industry and your business objectives.
Search campaigns are best for most businesses, and we rarely run any other types of campaigns without a search campaign running alongside it.
However, campaigns like Display, Performance Max and YouTube can be effective for visually appealing products/services, or for those who are looking to get their brand out there.”
How do I get my ads shown at the top on Google?
“Google uses online auctions to figure out how high you will appear on the Google search page.
In simple terms, the main factors that contribute to this, are your cost per click, ad relevancy and your website.”
How can I measure the return I get from Google Ads?
“For most of our clients, we measure campaign performance based on conversion actions.
Conversions are goals you set for the campaign, normally in the form of a lead (ie calls, emails and forms).
This allows you to get a better idea of the number of leads you are getting from the campaign, as well as the return on investment for your business.”
Do I need to run Google Ads if I already do SEO?
“Yes, 100%! Any good marketing expert will tell you that the more channels you cover, the better.
If someone sees your ad on Google, sees you ranking organically, and sees you on social media, you are covering all bases.”
How useful are Ad schedules?
“Setting an ad schedule in your campaign can be very useful, as it determines when your ads are available to show on Google.
For example, if you are a B2B industry, setting your ads to show Monday-Friday during business hours makes more sense for your business.”
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