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Whitaker Brothers
Data destruction equipment providers transform their website into a money-making machine…
With Headquarters in Rockville, Maryland, USA, Whitaker Brothers are a leading provider of data destruction & information security equipment.
After seeing major success in working with our Ecommerce team to run their Google Ads campaigns, they didn’t rest on their laurels…
They have since expanded their digital strategy by partnering with our Conversion Rate Optimisation (CRO) Experts.
This proved to be another wise move!
The challenge
To further the success of their Google Ads campaigns, Whitaker Brothers knew they needed to improve their website, in order to grow their sales even further!
There were aspects of their website that were stopping visitors from taking action – like contacting them or making a purchase.
This is where our CRO team came in…
Our strategy
The team conducted extensive research into their website, analysing data to see where users were interacting most with their website, and what this experience was like for them.
Our Experts identified the homepage, collections, product and header & footer sections as key areas for improvement – there were clear aspects about these pages that were stopping visitors from converting into customers.
We then created new templates for what their new pages should look like – ones that would significantly improve the experience for visitors.
With the help of their Development Team, these changes were set live!
The results
The results of these improvements have been truly transformational…
– Homepage has seen a 54% in website revenue (year-on-year)
– Collections page has seen a 55% increase in website revenue (year-on-year)
– Product pages have seen a 60% increase in website revenue (year-on-year)
– Organic website revenue has increased by 158%
– Organic traffic has increased by 41%
– Organic goal completions have increased by 183%
The benefits of effectively optimising your website for conversions are undeniable!
What the client said...
“We signed up to work with Add People about a year and a half ago, for their assistance with our PPC campaigns. We have had such an enormous success with them in reducing our spend while increasing our efficiency/ROAS!
About a year ago, because of our PPC success, we signed on for them to help improve our SEO and UX for our website. We have *again* had enormous success with them with that work.
About six months ago, we migrated to a new manager – Tom H. – for our SEO work (the previous one took an extended holiday vacation). It can be difficult to build a relationship with one person and then move to another, but Tom and the rest of the fine folks at Add People handled the transition with care and understanding.
We are very, very happy with our relationship with Add People, and each of the individuals that we engage with at the company. They’re good and friendly and professional every step of the way. My only wish list is that we could do more with them, but that’s more of a limitation with us than with them.”
