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All Your Appliances
Based in Winsford, All Your Appliances sell a range of home appliances through both their website and physical store.
They initially partnered with Add People in 2020, teaming up with our Ecommerce team to get their Google Ads campaigns back on track.
Following success with their Google Shopping ads – which were driving serious sales through their website to customers all around the UK – they wanted to focus on their local customer base and grow their in-store sales.
Our Ecommerce experts were up to the task and have delivered some incredible results with their new strategy…
The challenge
All Your Appliances challenged our Ecommerce experts to grow in-store sales and the team knew the perfect solution…
…Google’s Local Inventory Ads!
The main challenge would be that the setup of these campaigns is not so straightforward.
Our strategy
Local Inventory Ads are designed to target customers that want to purchase products right away, without having to wait for delivery.
In simple terms, the ads show users (that are browsing for products on Google) that a local business has the products they are looking for in stock nearby and ready for collection.
It essentially creates a digital storefront for businesses, displaying products on Google where millions of local shopping searches take place every day.
Regarding the setup, to ensure this was smooth, our team worked closely with All Your Appliances and our partners at Google to validate their stock inventory and make sure we were meeting all of Google’s requirements to run these ad campaigns.
The results
The new ad campaigns have delivered exactly what the client required and have successfully grown a new stream of revenue for them…
Since the implementation of the Local Inventory Ads…
– Calls, emails, and inquiries from local customers increased by 40%
– 30% increase in physical store visits
– Return On Ad Spend (ROAS) increased from 2,000% to 3,000%
Searches for “shopping near me” on Google have tripled over the past 2 years – and this is a great example of capitalising on this trend.
All Your Appliances continue to partner with Add People, striving to grow their business even further!
What the client said...
“Local Inventory Ads have allowed our products to show in a more efficient way to our local customers. Instead of appearing for regular shopping ads, and then potentially alienating local customers with our delivery costs, these customers can quickly understand that we have products in stock that are available for fast collection.”
