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Easi-Fit Ebike Kits
Conversions and revenue surge for Ebike converter kit website
Easi-Fit Ebike Kits came to Add People, looking to improve organic conversions on their eCommerce website.
The challenge
Their website was still relatively new, having only been launched six months prior to teaming up with Add People’s SEO team.
This meant that the team had to find the most effective ways to compete with more established competitors within the organic rankings.
They began by looking at ways to enhance the user experience (UX) on their site – this would give them an edge over competing sites.
Our strategy
Using data sources and various tools, the SEO team were able to study website user behaviour – this would help inform their decisions within the conversion rate optimisation (CRO) work.
They visualised what a potential customer would like to see first when arriving on their site – information that was quick to digest and would help users to engage and convert more easily.
The improvements to UX were combined with the application of best practices, technical, and targeted on-page work – and to great effect…
The results
Easi-Fit’s website is now seeing more conversions and revenue than ever before, with huge growth in high-returning organic traffic!
This is all thanks to the fantastic work on CRO, alongside their PPC advertising campaigns, creating an effective multi-channel strategy.
Some of the key stats include:
– 221% increase in Organic Traffic
– 316% increase in New Organic Users
– 47% drop in User Bounce Rate
– 19% increase in Conv Rate
– 150% increase in Organic Transactions
– 159% increase in Organic Revenue
What the client said...
“I can see us rising in the search engine results page, to the first page for many of our keywords and our revenue has increased as a result. We will continue to work with Add People, as we see them as a crucial partner in helping us grow our business.”
