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Surprizeshop
Targeted Conversion Rate Optimisation (CRO) tee’s up success for ladies golf Ecommerce brand.
Surprizeshop were driving sales by expanding their digital marketing efforts with Add People, but they wanted to achieve an even greater return across all of their online traffic channels.
The challenge
Surprizeshop were looking to invest further into their digital marketing.
Thousands of customers were hitting their site each month from targeted PPC and Social Media campaigns, but they wanted to drive a higher rate of transactions (and revenue) from each traffic channel.
Our strategy
Add People undertook a CRO report for Surprizeshop to assess where we could cost-effectively & profitably improve their website to increase conversions.
The report highlighted key areas of the website that required improvement to get more from their website traffic.
After the audit was complete, their account manager for CRO, Tom, got to work…
The results
After implementing the key changes recommended in the report at the start of 2020, Surprizeshop have seen a significant impact on their conversion rate, with more transactions, and more revenue, across all their traffic channels.
Haidan, one of the directors at Surprizeshop said “We are really excited to push forward for 2021 & see what else we can achieve together”.
What the client said...
“We have been trading online for 11 years selling golfing products, but paid little attention to SEO or CRO … the work the team at Add People have done has allowed us to perform at the heights we knew we could achieve and helped navigate a tough year for businesses.”
