Pay per click (PPC) is such a popular form of marketing for large and small businesses alike because you have control over who sees what.
If you pay for an advert to be played at halftime during a football match, you know your audience is likely interested in sport – but not much more. With PPC, you can target people that have made specific searches before, meet a particular demographic, are in a certain location like Manchester, and much more.
The pay per click advertising market has changed massively over the last few years, with Google Ads typically dominating. However, Amazon and Facebook are two examples of ‘outsiders’ that make a tremendous amount of money with their audience targeting.
Just because these huge corporations are making money doesn’t mean your small to medium-sized business can’t do the same, too.
Whether you’re a novice or expert, these stats below should help you understand why so many marketers and advertisers at agencies advocate for this form of digital marketing. Have a question? Feel free to browse our website and contact us if that doesn’t help!
The stat sections:
| 1. General PPC Stats | 2. Small Business PPC Stats | ||
| 3. Google Ad Spending Stats | 4. Social Media PPC Stats | ||
| 5. Amazon PPC Stats | 6. PPC User Stats | ||
| 7. Google’s PPC Domination | 8. Add People PPC Stats |
1. General PPC Stats
Before we get into specific areas of PPC stats, let’s cover some general stats that will give you a good understanding of the service.
Source: https://www.webfx.com
Source: https://www.webfx.com
Source: https://economicimpact.google.com/
Source: https://www.hubspot.com/
Source: https://www.statista.com
Source: https://www.socialmediatoday.com/
2. Small Business PPC Stats
To a small business PPC advertising can have a huge impact on their revenue. When combined with other marketing strategies like SEO, the results can snowball. Here are some stats which explore the impact and popularity of PPC.
Source: https://startups.co.uk
3. Google Ad Spending in UK/US Stats
Google is one of the largest players in advertising history, and the ad spending involved only supports that idea. Billions of pounds and dollars have been invested – and earned – over the last few years. Let’s take a closer look.
Source: https://www.statista.com
Source: https://www.statista.com
Source: https://www.statista.com
Source: https://www.statista.com
Source: https://www.statista.com
4. Social Media PPC Stats
Many people wonder how platforms like Twitter and Facebook can be free to use, but still generate so much money. Ads are the answer, and PPC means people can target those social media users with laser precision.
5. Amazon PPC Stats
It’s wild to think that less than two decades ago, Amazon was only known for selling books. Now, anything and everything is available on the platform. What better place to provide pay per click ads?
Source: https://www.webfx.com
6. PPC User Stats
We’ve learned about the platforms and companies, but what about the users themselves? The stats below should give you a good understanding of the ‘who’.
Source: https://www.thinkwithgoogle.com
7. Google's PPC Domination Stats
While there are many search engines and advertising companies like Google, none quite operate on the same scale.
Stats: https://rankboss.co
Stats: https://www.statista.com
Stats: https://www.statista.com
Stats: https://review42.com/
Stats: https://review42.com/
Stats: https://www.mediapost.com/
8. Add People PPC Case Study Stats
To prove to you PPC works, below you can find some stats we’ve pulled from our own campaigns!
How Add People can help with PPC in Manchester and beyond!
Add People have been helping businesses with their PPC campaigns for years now. Regardless of your niche, regardless of your budget, we find it a point of pride to try and grow any small to medium-sized business that comes to us for help.
We learn about the businesses we work with, so we make sure we’re doing the right kind of advertising for them – every company is unique, after all. That means that if a Google Shopping ads campaign is the right call for you, we have the people for you. Would working with an Amazon Advertising agency be best for your targets? There aren’t many teams around better than ours.
Yes, our office is based in Altrincham, Manchester – but that doesn’t mean we’re limited to the North West! We work with clients all over the world, from South Africa to North America. The only thing that matters is that you’re looking to grow.
Whether you’re sold on pay per click advertising already or still have a few questions to ask, please contact us below and we’ll get back to you as soon as we can.
Here’s to your future.
