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Marque One Detailing
After a brief spell away from working with Add People whilst they streamlined their marketing services, Marque One Detailing are now seeing fantastic ROI on their Google Ads spend.
The challenge
After a poor experience with another agency, Marque One began working with Add People again earlier this year.
Having seen a poor return on investment from their dd campaigns and issues around conversions from their landing pages and website – they sought the help of our PC experts to get their campaigns back on track.
Our strategy
Caryss, their original account manager in our PPC eCommerce team, was delighted to have them back!
She instantly set about optimising their Google Ads campaigns, and took things a step further by creating a free, optimised, landing page to improve the conversion of their campaigns.
This new landing page was laser-focused on turning visitors into high-quality leads – maximising Marque One’s precious ad budget in getting as much return from their ads as possible.
The results
Robert, Owner of Marque One, said “The results have been amazing since we made the step to move back our PPC to Add People”.
Since Caryss took over their PPC activity (again), they have seen a huge improvement in their campaign performance:
– 151% increase in conversion rate
– 31% increase in traffic to their landing page from the ads
– 32% decrease in cost-per-click
AND… they are now generating one lead for every £5 spent!
What the client said...
“The results have been amazing since we took the step back to Add People…within a week, we have seen Caryss not only create and publish a new PPC landing page – which looks amazing – but more importantly, we have seen a marked increase in enquires, the first we have seen from any of our PPC campaigns since the original move away, 3 months ago.”
